Privacy policy
Last updated: 27 November 2025
We take your privacy seriously. This policy explains exactly what data we collect, why, and how we protect it.
1. Who We Are (the legal entity responsible for your data)
ALDH2 Optimize Limited
Company number: 15255418
Registered office: 47 Northdown Road, Longfield, England, DA3 7QN
Email: info@getsunset.com
We operate the website and store at getsunset.com (trading as Sunset Alcohol Flush Support).
2. What Personal Data We Collect
| Category | Examples | How we get it |
|---|---|---|
| Contact & shipping | Name, address, email, phone | You enter at checkout |
| Payment information | Card details (processed, never stored by us) | Stripe / PayPal |
| Order & browsing history | What you view, add to cart, purchase | Shopify system |
| Health-related inference | Interest in ALDH2 deficiency / Asian flush support | Purchase of our products |
| Technical data | IP address, browser, device type | Cookies & server logs |
| Marketing preferences | Newsletter opt-in | Checkbox at checkout |
3. Why We Use Your Data (and our legal basis)
| Purpose | Legal basis (GDPR) | How long we keep it |
|---|---|---|
| Fulfil and ship your ordres | Contract | 7 years (UK tax & warranty) |
| Send order confirmations | Contract | Until transaction complete |
| Customer support | Legitimate interests | 3 years |
| Marketing emails | Consent | Until you unsubscribe |
| Fraud prevention & site security | Legitimate interests | 3 years |
| Analytics & improvement | Consent (non-essential) | Max 26 months |
| Legal compliance | Legal obligation | As required |
4. Do We Sell Your Data?
No. We never sell your personal information.
We only share it with a small number of trusted processors (listed below) who are contractually obliged to protect it.
5. Who We Share Data With
| Company | Role | Location | Safeguard for transfers |
|---|---|---|---|
| Shopify Inc. | Store hosting & checkout | Canada/US | UK/EU adequacy + SCCs |
| Stripe / PayPal | Secure payment processing | US | PCI-DSS + SCCs |
| Sawgrass Nutra Labs, LLC | Manufacturing & order fulfilment | US | SCCs + Data Processing Agreement |
| Klaviyo | Email marketing (only with consent) | US | SCCs + consent |
| Google Analytics | Site analytics (anonymised IP) | US | Consent + IP anonymisation |
All transfers to the United States are protected by the latest Standard Contractual Clauses (SCCs) and the UK Addendum.
6. Your Rights
You can always ask us to:
- See, correct, or delete your data
- Download a copy of your data
- Object or restrict processing
- Withdraw marketing consent
- Opt out of any “sharing” for targeted advertising (California & others)
Email info@getsunset.com with “Privacy Request” in the subject line. We reply within one month (usually much faster).
7. Cookies & Tracking
We use essential cookies so the site works. Analytics and marketing cookies are only placed after you give consent via the cookie banner.
8. Security
Your data is encrypted in transit (TLS/SSL) and at rest (AES-256). We run regular security tests and limit internal access.
9. Children
Our products and website are not intended for anyone under 18.
10. Changes
If we ever make important changes, we’ll email you and update the “Last updated” date above.
11. Contact Us
Email: info@getsunset.com
Post: ALDH2 Optimize Limited, 47 Northdown Road, Longfield, England, DA3 7QN